Description: Established in 1978, Market Day Corporation is a leading, value-added marketer and distributor of restaurant quality food products sold to assist schools, youth and community organizations with their fundraising efforts. The Company offers more than 150 items such as desserts, frozen meats, seafood, poultry and breakfast foods.

Background/Purpose: Prior to partnering with ShoreView, Market Day was a company in transition, and was seeking a financial partner to help structure a management buyout of the company, raise needed capital for growth, and provide liquidity to shareholders who wanted to reduce their role in the business. ShoreView structured a deal allowing the founding shareholders to achieve significant liquidity, while transferring a percentage of the ownership to key managers.

Growth Strategy:

• Expand into new geographic markets
• Launch new fundraising programs to compliment its traditional monthly program and provide its customers with a broad offering of fundraising services.
  

Results:

• Successfully introduce new fundraising programs
• Assisted the management team in hiring an additional executive